This Privacy Notice describes the types of Personal Information we collect and our practices for using, maintaining, sharing, and protecting it. It also describes the rights you may have with respect to your Personal Information and how you may contact us about our privacy practices. Our privacy practices may vary among the states or countries in which we operate to comply with local legal requirements. By using our products and services, you consent to the collection, storage, use, and disclosure of your Personal Information as described in this Privacy Notice.
This Privacy Notice applies to soCommercial and any of our websites, products, services, or mobile applications we currently own, or in the future may own or control, to which this Privacy Notice is posted (collectively, “Services”).
When using our Services, you may choose to interact with third parties that operate independently from soCommercial. We have no control over and is not responsible for the privacy practices of such third parties and this Privacy Notice does not apply to those third parties or their websites or services.
Children Under 16
Our Services are not intended for children under 16 years of age, and we do not knowingly collect Personal Information from children under 16. If you are under 16, do not use or provide any information on the Services, register, or make any purchases. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete it. If you believe we might have any information from or about a child under 16, please contact us (see below).
“Personal Information” means any information directly or indirectly relating to an identified or identifiable individual. Personal Information may not include de-identified or aggregate information, certain publicly available information, or information covered by other legal frameworks.
Examples of Personal Information are:
- Contact information for yourself or others you share with us (name, email address, mailing address, phone numbers);
- Gender, date of birth, language preferences;
- Business and employment information, including contact information;
- Username and password;
- Any photos you share with us, including any photos for facial recognition or biometric purposes;
- Username, biography and other information you share on social media;
- Log on activity and search activity or history;
- IP address, location, and information regarding your browser or operating system;
- Credit card or other financial information;
- Identification information such as social security, driver’s license number, or vehicle registration information;
- Past properties, goods, or services purchased through our Services.
Additionally, we may collect any other information that you choose to share with us on the Services. We may use this information and the other information identified in the above table to draw inferences about you regarding your preferences, characteristics, or behavior.
Biometric and Geolocation Information
Some of our Services may require or request you to opt-in to soCommercial collecting photos, facial geometry, and geolocation information from you when you log in. We use geolocation information to provide you with relevant information that you have requested, such as local searches for rental properties and corresponding maps or directions. If you don’t want to use these features, you can turn off or disable location services on your device or browser. We may also use this geolocation, biometric, or facial geometry information to verify you as the user of our Services. We will securely store this information on servers located in the United States, and this information will only be accessed by authorized soCommercial employees. We will retain this information until the purpose for collecting such information has been satisfied or within three years, whichever occurs first. If you have questions regarding our use of biometric or geolocation information, please contact us (see below).
1. Collection of Personal Information
We may collect Personal Information using the following methods:
- Directly from you when you provide it to us, or to others through the Services. This includes information you enter into web forms or chatbots, information you provide in phone calls, video conferences, subscription agreements, and contracts or other content you submit to the Services.
- Through your participation in conferences, research, focus groups, surveys, promotions, and contests, whether operated by us or our vendors or business partners.
- From references or sources that you provide or are publicly available online or in other formats, such as brochures, property listings, public records, or industry groups. In addition to sources you may provide, this includes parties such as other property owners, tenants, landlords, agents, managers, or developers.
- From third-party vendors including data analytics and email marketing service providers.
- Automatically through tracking technologies (such as cookies, web beacons, or log files), including over time and across third-party websites or other online services.
For more information about how we use Personal Information collected through tracking technologies and the ways you may be able to manage it, see Use of Personal Information Below and our Cookie Policy.
2. Use of Personal Information
We may use your Personal Information for the following purposes:
- Providing you with or otherwise facilitating the Services, or specific products or services requested through the Services.
- Communicating with you.
- Authenticating use, detecting potential fraudulent use, and otherwise maintaining the security of the Services.
- Creating and maintaining a customer relationship management system and member directories.
- Developing, improving, and demonstrating the Services.
- Carrying out our legal and contractual obligations and enforcing our rights, including tax preparation and billing.
- Aggregating information for analytics and reporting.
- Advertising, marketing, and selling our Services, including linking together or merging Personal Information with other Personal Information so that we may better inform you about our Services and those of our partners.
- Administering or enrolling you in, or facilitating your participation in recreational or educational activities; surveys or questionnaires; promotions or any other services, events, or activities sponsored by us or third parties, or offered in connection with our Services.
- Short-term transient use, as defined in the California Consumer Privacy Act.
- Training and quality assurance.
- For any other purpose with your consent.
For more information about how we use Personal Information collected through tracking technologies and the ways you may be able to manage it, see Use of Personal Information Below and our Cookie Policy.
Online Advertising
When you use our Services, we and third parties may use cookies and other tracking technologies to collect information, including Personal Information, to help us target content to you on our Services or elsewhere. This information may be associated with other information or combined with information from other sources, including information these third parties might track about your online activities over time and across the Internet. Third parties use this information to provide interest-based advertising on our behalf, which may include placing our advertisements on other websites you visit, including your social media accounts, or matching a cookie or device ID to your email address so we can send you promotional emails that may be of interest to you.
To make informed choices about targeted advertising, see Managing Your Personal Information below.
Automated Decision-Making
We may use an automated process to identify properties that may be of interest to you and to bring these to your attention. We may do this by reviewing your activity when using our Services based on properties you browse, searches you conduct, and your location.
3. Disclosure of Personal Information
We may disclose Personal Information:
- To other entities within soCommercial’s group of companies, business or distribution partners, and service providers.
- To other soCommercial customers to the Services, such as a listing agent when you visit their profile page, indicate an interest in a particular listing, or submit a bid or request for more information.
- To other soCommercial customers within the context of any directories or inventories we may provide on the Services or that you opt into.
- To other soCommercial customers within the Services within the context of our content sharing or messaging features, or other community forum or pages offered through the Services. Please exercise caution when sharing within our Services, and do not include information that you do not wish to make public.
- To third parties with whom you choose to share content on our Services or otherwise refer to our Services.
- With background check providers and/or consumer credit reporting agencies.
- To third parties when you use a third-party feature in our Services. This may include social media networks when you share content through those networks or use a social media account to log in to our Services.
- To enforce our Terms of Use and other agreements or comply with any court order or legal process, including regulatory requests.
- To a buyer or other successor in the evaluation and/or event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of soCommercial’s assets.
- To advisors, consultants, auditors, or similar professionals to assess our business, financial, and legal obligations, or operations.
- If we believe it is necessary to protect the rights, property, or safety of soCommercial or others.
- For any other purpose disclosed by us when you provide Personal Information.
- With your consent, such as when you choose to provide your information to third parties.
Third Parties for Business Support
soCommercial discloses your Personal Information to third parties to assist us in our business such as data analytics, email marketing, payment processing, customer relationship management, and IT infrastructure and support.
5. Retention of Personal Information
soCommercial will retain your information only for as long as is reasonably necessary for the purposes set out on this Privacy Notice, for as long as your account is active (i.e., for the lifetime of your soCommercial customer account), or as needed to provide the Services to you. If you no longer want us to use your information to provide the Services to you, you may close your account. soCommercial will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise described in this Privacy Notice. We also retain log files for internal analysis purposes. These log files are retained for a brief period of time, except in cases where they are used to protect the security of our Services, to maintain and improve functionality of the Services, or to comply with legal obligations.
6. Manage Your Personal Information
If you believe that any Personal Information you have provided to us is inaccurate, you may review and correct such information if it is within your online account by logging in at any time or by contacting us as set forth below. You may also have additional rights set forth below depending on your location. We may need to request information from you to help us confirm your identity when exercising a right related to your Personal Information. When you use our Services, you agree to receive direct mail, email newsletters and other promotional email communications, as well as promotional telephone communications.
7. Direct Marketing Opt-Out
If you no longer wish to receive marketing emails or messages, you can easily click the "Unsubscribe" link at the bottom of any email we send. You may also manage your communication preferences through your account settings, depending on the services you use. Please be aware that even if you opt out of marketing communications, we may still contact you for important updates regarding our Terms of Use, Privacy Policy, legal notices, or to provide the services you've requested.
To make a request, please contact us by email (see below) or submit the request through your soCommercial account using the web form from the help menu and select listing issues.
In order to verify your request, we may require you to provide additional information to confirm your identity.
For requests related to erasure, restriction of processing, termination of consent to processing, or objection to processing, all further user data collection will stop once a request is verified.
If you request a hard deletion of data, we will do so within 45 days of receipt of your request by email.
Tracking/Online Advertising Opt-Out
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative’s (NAI) opt-out page and the Digital Advertising Alliance’s (DAA) opt-out page.
Our Services do not recognize “Do Not Track” signals.
Exercising Your Rights
To make a request, please contact us by email (see below) or submit the request through your soCommercial account or our rights request web form . In order to verify your request, we may require you to provide additional information to confirm your identity.
For requests related to erasure, restriction of processing, termination of consent to processing, or objection to processing, all further user data collection will stop once a request is verified.
If you request a hard deletion of data, we will do so within 45 days of receipt of your request by email.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. To make a request on your behalf, an authorized agent may contact us by email with proof of your written and signed permission to do so. Note that we may also require you to verify your identity and confirm that you gave permission.
8. Jurisdiction Specific Notices
8.2 Additional Notice to Certain Other U.S. Residents
If you are a resident of certain U.S. States, you may have some or all of the following rights. Specifically, these states include Nevada, Virginia, Colorado, Connecticut, Utah, and Iowa. These rights are based on verifiable residency status, and we reserve the right to honor your request to exercise these rights based on your residency. You may have the right to request the following: (1) that we disclose and provide a copy of what Personal Information we collect, use, disclose, and sell; (2) that we delete your Personal Information, subject to certain exceptions; (3) that we correct inaccurate Personal Information; (4) opt-out of the sale of Personal Information; (5) opt-out of targeted advertising; (6) opt out of profiling in furtherance of decisions that produce legal or similarly significant effects about you, and (7) not receive discriminatory treatment by us for exercising these rights.
To make such a request, please follow the instructions in Section 7 Exercising Your Rights above.
If you are appealing our decision, please email us following the instructions in the below section and reference and/or attach information to identify your original request. In order to verify your request, we may require you to provide additional information to confirm your identity.
9. Privacy Notice Changes
This Privacy Notice may be updated periodically to reflect changes in our privacy practices.
We will post changes on this page and identify the date the privacy notice was last revised at the top of the page. If we make material changes to our privacy practices, we will notify you through a notice on the home page of the websites covered by this Privacy Notice. If a material change will apply to Personal Information we have already collected, including any new purposes for which the Personal Information will be used or disclosed to which you have not previously consented, we will additionally seek your affirmative consent.
Contact Us
You can contact us, depending on the nature of your inquiry, by using the relevant contact information below.
- o By Mail:
- soCommercial.
- 1133 Normandy Drive
- Miami Beach, Florida 33141
- Attention: Copyright Agent
- o By Email:
- info@soCommercial.com
